SNICKERS® Trees Return to Kick Off the Holiday Season, Joined by New Festive Treats from Mars

Mars unveils its festive lineup of tasty treats sure to inspire joy, including the return of SNICKERS® Trees.

By Josiah Carrasco

October 30, 2024

As Halloween winds down, Mars is ready to spread holiday cheer with the return of its beloved SNICKERS® Trees, along with a new lineup of holiday candies sure to make this season even sweeter. This year's collection promises a variety of festive options, including classic favorites and fresh innovations from M&M'S and Dove.

The SNICKERS® Trees, a fan-favorite seasonal treat, feature the irresistible combination of caramel, nougat, roasted peanuts, and milk chocolate wrapped in a festive tree shape. Mars is banking on the treat's nostalgic charm to satisfy fans. "SNICKERS® Trees are the perfect way to gift yourself with a festive treat after a day of celebration prep or to share the holiday joy with others," said Allison Miazga-Bedrick, Vice President of Seasonal Marketing for Mars Wrigley North America.

In addition to the SNICKERS® Trees, Mars is introducing two new holiday candies. The M&M'S Toasty Holiday Peanut is packed with roasted peanuts infused with cozy flavors like cinnamon, vanilla, and caramel, evoking the warmth of a holiday market. Meanwhile, Dove Dark Chocolate Holiday Mint offers a rich blend of dark chocolate and refreshing mint, promising to be a favorite winter indulgence.

The festive lineup will also bring back several seasonal classics, including M&M'S Holiday Mint, M&M'S Minis in red and green, and SKITTLES® Canes, ensuring that fans have plenty of options to fill their candy dishes, bake festive treats, and stuff stockings.

As Mars kicks off its 2024 holiday offerings, it's clear that this collection aims to bring a sense of joy and indulgence to consumers looking to embrace the festive spirit. Whether it’s through cozy new flavors or timeless treats, the season’s celebrations just got a little sweeter.